How to Design Baskets for the Premium High-end Gift Market
Sending expensive gift baskets requires forethought. While it’s important to have all products match in either color or product range, what is more important is the instant visual impression left as well as the lasting message given – your relationship matters and must remain solid. Best clients and indispensible employees would be suited to this group and rightly so. The largess of the gift is inconsequential to the grandiose nature of the relationship. The kind of designer for this type of gift is a meticulous and refined individual who he or she would classify as the type of recipient deserving of such a masterpiece.
It’s difficult to select a container for a high-end gift basket. So many issues come into consideration. Is the vessel extravagant enough? Is it sturdy enough to hold so many products? These issues and others come into play. For Christmas, a giant metal sleigh would fit perfectly for the occasion. The shipping cost might be a problem due to the weight and dimensions of the box so this type of gift may be more suited for local hand delivery. Targeting local businesses with this choice is the best course of action. Selling the idea as a limited edition gift will play into the premium nature of the product. For photography purposes, adding fake snow in the picture will help emphasize the holiday aspect of the design.
The color scheme of a premium gift basket can have a huge impact on the overall effect of the gift. Deep, rich colors can be used to add a sense of vibrancy to the design. The product inside the gift can be selected to complement each other. Dark burgundy and bright yellow, next to each other is a great contrast. If there is a limited selection of rich colors for the given product, the shred and ribbon can ensure that the color scheme is nicely tied together in the end. In end, it’s important to carefully plan out the color scheme and appearance of the gift to ensure that it gives a premium visual.
Ever thought of adding electronics to your premium gift basket design? Your competitors probably haven’t. Imagine your recipients receiving the latest iPhone. If sending corporate gifts to the executive committee, top of the line Blackberries, creating gifts around that specific product is a good idea. Add-ons such as holsters, productivity software and Bluetooth headsets could compliment the primary item. This idea only works if the company is planning to provide the recipients with the primary item. Imagine being gifted a phone that the company isn’t providing as your new company phone. If the recipient is stuck in a 3-year phone plan, the intent of the gift is turned on its ear.
Sometimes, the gift will be hand delivered by the sender. This is usually the case for local businesses sending to companies they personally do business with in their own city. The recipients are people they have met and have established a relationship with through the years. In this case, the sender will hand deliver the gift themselves. A gift card would not be necessary in this case. The personal presentation is key to the success of this option. Often it’s best to do this to an office rather than an individual since the individual may feel obligated to gift the sender in return. Sending to an office would avoid that uncomfortable situation.
It’s hard to imagine a high-end gift basket being sent for personal reasons. Most people don’t need a huge assortment of food items unless the gift is being sent as a family gift. Regardless of the many possible reasons for sending gifts, it’s most important to ensure that the gift received is the gift sent with the implied intentions. A gift should provide good thoughts and good feelings towards the sender. Whether as a thank you gift or sympathy gift, make the gift personal.
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